Cats CEO Brian Cook at the launch.
Tuesday, March 25
A FULL house turned out for Geelong's official season launch on Friday night in the Alex Popescu Room.
Doubling as the players' official jumper presentation, the night also included a player auction that raised $20,000.
Players were grouped in lots of three for the auction.
The group which attracted the highest bid was Cameron Ling, Corey Enright and Will Slade, which sold for $4000.
The club said it was happy with the new format for its season launch and hoped to build on it in the coming years.