International sporting goods giant Decathlon to open store in Melbourne’s Box Hill

The Cattery understands that French sporting retailer, reportedly the largest sporting goods retailer globally, will be opening a store in Melbourne’s Box Hill. At a press conference planned for Monday Philip Dalidakis, Victorian Minister for Trade & Investment, Innovation, the Digital Economy & (ironically) Small Business will join Decathlon CEO Olivier Robinet at the Middleborough Road address.

Decathlon already has one Australian store in Sydney and has been operating an .com.au internet store for over a year. The new store is within a former Master Home Improvement warehouse – hopefully the bad vibes don’t follow them.

According to their website:

At Decathlon, every member of our team is driven to create quality and affordable sports products so as many people as possible worldwide can enjoy sport more.

From research to retail, design, production and logistics – we innovate to offer our users technical and good-looking products always at the lowest possible prices.

We’ve changed the game by creating real value at true cost.